This shampoo is the perfect choice for deep, thorough, yet gentle cleaning of animals with white coats or markings. Removes stains and yellowing. Deodorizes and leaves hair lustrous and shiny. May be used regularly for beautiful show ring results.
I use it full strength or 10:1 (but usually do 10:1) and let it soak into the coat for 5 minutes. The purple color helps tone the yellow out of white coats and leaves the dogs looking beautiful! Smells sort of minty-herbal. I've only found one better whitening in my 11 years as a groomer, which unfortunately isn't sold by Ryan's